Workshop

Mastering Digital Media for Pharma

Helping Pharmaceutical Marketers navigate digital media with confidence & compliance

Digital has become one of the most critical channels for reaching healthcare audiences, and the pressure is on for pharmaceutical marketers to master digital media. 

That’s where this one-day workshop comes in. Designed specifically for pharmaceutical marketers in Australia’s highly regulated market, this pharma-focused curriculum will equip you with the knowledge and confidence needed to lead your in-house or agency team in planning impactful campaigns that not only drive business outcomes but also contribute positively to public health awareness and education.

By the end of this workshop, you’ll be a stronger, more informed leader in the digital campaign process, ready to drive strategies that build trust, engage audiences, and ultimately achieve better outcomes for your brand.

The workshop will host a maximum of 6 attendees for a tailored & fruitful session.

What You’ll Gain

  1. In-depth understanding of the Australian digital landscape for healthcare.
  2. Confidence to lead and shape impactful pharma-focused digital media strategies.
  3. Detailed insights into key channels and their role in the patient journey.
  4. Practical knowledge of data privacy and measurement as the cookie disappears.

In-Person | Sydney | Thursday April 24, 2025 | 9.30am – 5pm

Places are limited to 6 attendees. Book your seat today.

Register

Can’t make the date or prefer a virtual workshop?

Register your interest & we will notify you of up-coming sessions.

Notify Me

What we will cover

In-depth Look at the Australian Digital Landscape for Healthcare 

  • Gain a clear pictures of how Australian’s use digital channels
  • Deep-dive into health-seeking behaviours and how digital fits into the patient journey

Key Pillars of a Successful Digital Media Strategy 

  • Critical elements of an effective digital media strategy for the pharmaceutical sector
  • Insights your agency or digital team need to share before channel planning

Role of Key Channels in the Patient Journey

  • Search Advertising: We will delve into the importance of Search in health information-seeking behaviour & how best to win your search consumer
  • Social Media: There is much talk about the growing importance of Social Media in healthcare. We take a look at how Australian’s really use social media in their healthcare journey & how you can leverage that behaviour
  • Digital Video: We will explore the massive growth of digital video for Australians & the role it can play in effective patient education campaigns
  • Digital Audio: We will look at the rapidly growing digital audio landscape& how pharma brands can leverage audio ads to create intimate, informative connections with audiences
  • Retail Media: We will delve into this latest industry craze and examine its relevance to pharma 

Data Privacy and Measurement

  • Google might not be killing the cookie anymore, but it’s still disappearing fast. Pharmaceutical marketers need to know how to measure and optimise campaigns within privacy-compliant constraints
  • We will look at viable alternatives to cookies for tracking and audience targeting 

Places are limited to 6 attendees. Book your seat today. 

In-Person | Sydney | Thursday April 24, 2025 | 9.30am – 5pm | Cost $1,850

Register

Instructor: Mehrak Saheb

Founder & Digital Media Strategist, Prophesy Digital

Mehrak brings two decades of digital media expertise to the pharmaceutical industry, specialising in strategic planning within Australia’s regulated healthcare environment. Her experience spans leading digital media strategy for notable healthcare clients, including Flordis, Hologic, J&J Bariatrics, Biogen, and Novartis, and collaborating with prominent healthcare agencies such as Sudler & Henessey, Grey Healthcare, and Ursa Clemenger.

Mehrak’s work is defined by a focus on consumer psychology and channel-specific insights to drive patient-centered strategies that engage meaningfully while adhering to regulatory standards.

In her pharma workshops, Mehrak brings clarity to complexity with her ‘no jargon’ approach. Combining practical insights with deep industry knowledge, she empowers marketers to craft impactful digital campaigns to connect effectively with patients.