Category Archives: Strategy

Key to Digital Media Success for B2B Marketers in Niche Industries

Adopt the 95:5 Marketing Rule. Establish Segment Authority. Make Peace With Long-Term Results. B2B marketers in niche industries face a distinct challenge: their small and specific target audiences make it difficult to identify prospects actively looking to make a purchase at any given moment. This reality complicates efforts to drive short-term sales results. Herein lies […]

Reviving Consumer Connection in Digital Media

Have we lost the consumer connection in the maze of algorithms, metrics, and targeting tools?  As a solo digital media strategist, I read a lot. It’s how I stay in the loop with what’s happening in our ever-changing industry. Gone are the days of big agency education sessions and flashy publisher presentations—I’ve got to do […]