Tag Archives: B2B Digital Media Startegy

Key to Digital Media Success for B2B Marketers in Niche Industries

Adopt the 95:5 Marketing Rule. Establish Segment Authority. Make Peace With Long-Term Results. B2B marketers in niche industries face a distinct challenge: their small and specific target audiences make it difficult to identify prospects actively looking to make a purchase at any given moment. This reality complicates efforts to drive short-term sales results. Herein lies […]